Stephen McQuillan from Atomic features on Sunny Side Funding Panel

Atomic Television’s Creative Director – Stephen McQuillan, recently spoke on a panel at Sunny Side of the Doc festival in La Rochelle called ‘Show us the Money!’. The panel discussed the future of documentary and factual programming funding, where the participants highlighted the atypical strategies companies are taking to make sure projects secure funding.
 
McQuillan, said he has taken inspiration from the digital market to understand what audiences are currently engaged in and this helped influence the development of his Nat Geo series Defending Europe.

“From a creative POV, within the history genre there’s been an explosion of history podcasts in the UK. The Rest is History has something like 5m streams. For Defending Europe with Nat Geo, we deliberately did a thousand-year span of history because people are looking for a full working knowledge [so] they can go down to the pub to impress their mates with what they’ve heard in the last hour. It’s creatively changing the way we create content.”

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